Ambassador Communication Guide

Social Media

Facebook ▼

Twitter ▼

Instagram ▼

Click one of the social media icons above to see tips and sample posts to use as a Social Media Ambassador.

Instagram Tips

Looking to harness the power of visual communication? Take advantage of the ability to communicate with potential supporters with impactful images and catchy captions.

Follow @carolina_univ on Instagram.

Connect your Instagram and Facebook accounts. Make sure that your Instagram posts are automatically posted on Facebook. Connecting Facebook and Instagram harnesses the power of both social media platforms at once and allows you to reach a wider audience.

Find powerful images. People-centric, positive images will help you draw in new followers. Focus on sharing images that speak to your organization’s mission and target audience. 

Socialize! Like other supporters’ posts, and consider re-sharing posts that stand out and speak to your cause. Showcasing the stories and individuals that propel the mission of Carolina University will help you gain more followers, recognition, and traction on Bruins Day of Giving.

Use #bruinsgive, in addition to other creative hashtags. 2-3 hashtags per post is the sweet spot. Start with a branded or specific hashtag - like a tagline or fun phrase. Follow this with the name of the fundraiser you support, then a broader hashtag tied to the cause (i.e., #bruinsdayofgiving, #bruinsgive). Having a succession of hashtags helps with branding!

Have fun! Instagram is a really playful platform and the perfect opportunity to let the unique personalities, humor, and convictions of Carolina University shine through your photos, captions, and hashtags! Instagram is a fantastic opportunity to relate to your supporters, showing them who you are and what you stand for.

Twitter Tips

Want to engage donors and share information about your fundraising efforts quickly? Twitter is instant and efficient!

Follow @carolina_univ Twitter account.

Tell your followers that you are fundraising for Carolina University. Tell your followers about the specific fundraiser that you support and begin to build a story around that. Use some of the suggested tweets provided below.

Use #hashtags and @handles. Whenever you share information, include the @carolina_univ and #bruinsdayofgiving to spread the word further. Show that you are a part of Carolina University Bruins Day of Giving by using the hashtag in your tweets.

Don’t just follow! Become a part of the conversation. Let people know that you are out there and engaged. Respond to tweets like you are holding a conversation.

Share pictures, videos and interesting content. Twitter is not just about your ‘words.’ Pictures and videos draw people in and sharing interesting articles about what you and others are doing shows that you are part of a community.

Tweet, retweet and tweet again (especially during Bruins Day of Giving)!

Sample Twitter Posts

  • Are you ready to be a part of Bruins Day of Giving? It’s a day to celebrate all the good going on at Carolina University! #bruinsdayofgiving

  • Mark your calendars for March 23, 2023, Bruins Day of Giving! It will be a day for everyone to support Carolina University. You can find my fundraiser page at [LINK TO FUNDRAISER PAGE]! #bruinsdayofgiving

  • On March 23, help Carolina University by supporting my fundraiser at [LINK TO FUNDRAISER PAGE]! #bruinsdayofgiving

  • Get pumped for Bruins Day of Giving! Join the conversation by following @carolina_univ and retweeting any #bruinsdayofgiving posts!

  • Get ready to get up and give for Bruins Day of Giving on March 23! Follow @carolina_univ to stay updated on the giving movement!

  • A little can go a long way when we get together and give together on March 23 for Bruins Day of Giving! [LINK TO FUNDRAISER PAGE] #bruinsdayofgiving

Facebook Tips

Looking to get the word out with Facebook? This guide will help you get started and on the road to creating a successful strategy.

Below is a list of ways to begin engaging your community for Carolina University's Bruins Day of Giving!

Talk it up! Post interesting information about the fundraiser you are supporting and share success stories and photos. Ask your followers questions to engage them in dialogue. Remember to keep posts brief! You don’t want to lose your audience by presenting lengthy updates.

Tell everyone that the fundraiser you are supporting is a part of Bruins Day of Giving. Be sure to tell people what it is all about. Let them know how they can donate, and ask them to spread the word as well.

Create a Facebook event. Invite your constituents to be part of Bruins Day of Giving so they can be reminded as the day gets closer, AND see who else is participating. Also, tell people to invite others. It doesn’t matter whether or not you are hosting an event onsite; the whole event is worth celebrating!

Sample Facebook Posts

  • Save the date: Bruins Day of Giving is March 23, 2022! You can be part of the celebration by giving to your favorite Carolina University area. Visit https://bruinsgive.carolinau.edu/ to find out more.

  • The real success of CU's Bruins Day of Giving will not be how much money we raise but the tremendous impact those dollars will have on Carolina University's student body! Join the giving on March 23 at https://bruinsgive.carolinau.edu/.

  • Let’s show Carolina University we are full of generosity! On March 23, help us celebrate Bruins Day of Giving and continue to show your CU pride and support the university's best and brightest initiatives!

  • I'm so excited to support Carolina University! You can support me by visiting my fundraiser page at [LINK TO FUNDRAISER PAGE] and donating on March 23.

  • On March 23, give where your heart is! To support my fundraiser for Carolina University's Bruins Day of Giving, go to [LINK TO FUNDRAISER PAGE].

Email Templates

See templates ▼

Click the icon above to see sample emails to send to your network before, during, and after Bruins Day of Giving.

You can use these email templates to reach out to your personal network and spread the word about your fundraiser. Copy and paste the text below into your email client and add some personal flair to make it your own!


Before Bruins Day of Giving

Subject: Join me in Supporting Carolina University on Bruins Day of Giving

Hi [first name],

I am excited to announce that I am supporting Carolina University on Bruins Day of Giving by taking on the role of a fundraising ambassador. Learn more about Carolina University's Bruins Day of Giving goals at bruinsgive.carolinau.edu.

My fundraising will specifically help [NAME OF area YOU SUPPORT] to [OBJECTIVE - take from the area's story]!

[YOUR FUNDRAISER STORY: Why are you fundraising? What impact has this area had on you?]

Thank you for supporting me and [NAME OF area YOU SUPPORT]!

Subject: I Need Your Help!

Hi [first name],

Bruins Day of Giving is only [DAYS UNTIL] days away. [NAME OF area YOU SUPPORT] is participating in this celebration, and I want to support them on March 23. I need your help to make a difference!

Your contributions can make a big impact on [NAME OF area YOU SUPPORT]:

[EXAMPLE 1]
[EXAMPLE 2, ETC.]

Together we can make a difference. Visit [LINK TO FUNDRAISING PAGE] to support me and [NAME OF area YOU SUPPORT]!

Thank you!


During Bruins Day of Giving

Subject: Bruins Day of Giving is here - Support [NAME OF area YOU SUPPORT]

Hi [first_name],

TODAY is the day! It’s March 23, so the time to give is now. My goal is to raise $[YOUR FUNDRAISER GOAL] in support of [NAME OF area YOU SUPPORT], but I can’t reach my goal alone.

Please join me in helping [NAME OF area YOU SUPPORT] to [OBJECTIVE OF area YOU SUPPORT] by visiting my fundraising page at [FUNDRAISING PAGE LINK].

If you’ve already donated, thank you so much for your support! I hope you’ll consider sharing my fundraising page with your friends and family on social media to get the word out about [NAME OF area YOU SUPPORT] and the difference they make to our community!

Thank you!

Subject: Only a few more hours left to give!

Hi [first_name],

Can you believe Bruins Day of Giving is almost over? With [$ AMOUNT YOU’VE RAISED SO FAR] already raised for [NAME OF area YOU SUPPORT], I am proud of my impact as a fundraising ambassador!

I am so thankful for the support of my community throughout this day - but the giving isn’t over yet! Visit my fundraising page at [FUNDRAISING PAGE LINK] and make a contribution to help me reach my goal.

You can also show your support by sharing my fundraising page with your friends and family on social media!

Thank you again!


After Bruins Day of Giving

Subject: Thank you

Hi [first_name],

Thank you so much for all of your support during Bruins Day of Giving. Because of you, I was able to raise $[AMOUNT RAISED IN YOUR FUNDRAISER] for [NAME OF area YOU SUPPORT]! Together, we made a difference.

Thank you!